Sharp starts its integrated “/This is Why” campaign

With the new “/This is Why” campaign in this major anniversary year, Sharp is making one thing in particular totally clear: the Japanese technology group remains in top shape even after 100 years. As “Inventor for Society", Sharp is continuing the intensive development of products and technologies that help to meet various challenges in society and to bring improvements to life in the home, business and the environment. With its new communication concept, Sharp is once again demonstrating that people – and therefore the direct application of technical developments – remain at the heart of the Japanese technology group’s priorities. Whether in consumer electronics, domestic appliances, information systems or in the solar industry, Sharp focuses on the development of energy-saving and energy-generating products. Why? The reasons are explained in the new "/This is Why” campaign, which is being applied to the entire external and in-house corporate identity and in all communi-cation and marketing activities. The campaign also includes the relaunch of existing Sharp communication chan-nels, such as all the European Sharp websites in 24 language versions, social media platforms and newsletters. The “/This is Why” identity is reflected in the content and design of all Sharp product and company showcasing, image and product videos and company and product presentations.

“We are very proud that for more than 100 years our brand and our commitment have been meeting customer re-quirements and helping the world to move forward a little bit at a time. With “/This is Why”, we are making clear that we provide technical solutions that have been developed for the user, so that they can be of direct benefit to consumers,” says Herman Karabetyan, director of sales and marketing for entertainment and domestic appliances at Sharp Electronics Germany/Austria. “Our aim in future will continue to be to develop innovative products that are true to our motto: ‘We make products that others want to imitate’.”