With 25 new LCD TVs, Sharp has announced its AQUOS team for spring 2010. The full line-up consists of the AQUOS LE900E series and the model series LE820/822E, LE810/812E and LE320E. One particular highlight of the new line-up is Sharp’s own RGBY technology [1]. The addition of yellow as the fourth pixel colour in the new Sharp panels gives TV viewers an even more brilliant picture and therefore an incomparable experience when watching high definition TV.

2010 is an eventful year – since the beginning of February, German viewers can receive nationwide HDTV. As a result, major TV events such as the World Cup will win consumers over to the experience of crystal clear TV images. Sharp is outstandingly well-placed with the new AQUOS line-up. With the RGBY system, the electronic company is opening a fourth dimension in television, bringing TV viewers an absolutely brilliant TV picture into their living room. At the same time, all models are extremely energy efficient and have the additional appeal of the elegant new AQUOS design.

Picture quality is the most important criterion when deciding which new television to buy. Here, Sharp has been able to make yet another advance with the RGBY pixel technology of its new LCD TVs. The expanded colour space of this system, together with its more refined rendition of subtle hues, are particularly evident in the reproduction of golds, yellows, greens, blues and browns.  These colours now appear even more radiant and natural. At the same time, the new AQUOS LCD TVs have persuasively outstanding environmental properties. Here, the LE820/822E and LE810/812E lines are particularly remarkable. These models have even managed to break the power saving record achieved last year by the award-winning AQUOS LE705/700 and LE600 model series – only Sharp is so far capable of providing power consumption of less than 100 watts for a 52-inch (132-centimetre) LCD TV [2]. At least, AQUOS series LE812E and 822E integrate a triple-tuner for DVB-T /-C and -S2.

AQUOS LCD TVs 2010 also stand out by their new elegant design. This design has once again been optimized by Sharp, taking full advantage of its innovative edge-lit LED backlight technology. The televisions are extremely flat and stylishly finished, with the main highlights of the six AQUOS model series being the touch-panel controls [3], a swivelling glass base [4], illuminated controls, different colour variants or a full-surface enclosed glass screen [5].

Differences between the individual series are found in their technical features, different screen sizes and design. The new AQUOS LCD TVs are being introduced to the shops from March 2010. Manufacturer’s recommended prices are not defined yet. The main equipment features are specified in the overview below.

[1] The RGB pixels are extended by the addition of yellow (red, green, blue plus yellow). The LE320 series has remained with the RGB system.

[2] LE820/822E: 52’’ – 96 watts, 46’’ – 85 watts, 40’’ -  71 watts / LE810/812E: 46’’ – 85 watts, 40’’ -  71 watts, measured according to IEC classification 62087, Ed. 2 in Home Mode

[3] Available for LE822/820, LE812/810, tbd for LE900 series

[4] Available for LE822/820, LE812/810, tbd for LE900 series

[5] Available for LE822/820, tbd for LE900 series