Digital transformation has moved from “nice to have” to business critical. Many organisations are being asked to modernise systems, support hybrid working, strengthen cyber resilience, and get real value from cloud and AI – often while managing fragmented suppliers, stretched internal teams, and complex multinational requirements.
That is why Sharp Europe has launched Sharp DX (Digital Experience): a unified IT Services brand that brings together Sharp’s fast growing European IT services businesses under one modern identity.
Why Sharp DX – and why now?
Alongside these transformation demands, organisations are contending with the operational reality behind them: sprawling estates, duplicated tools, and a patchwork of suppliers and standards across markets - making it harder to stay secure, control costs, and deliver a consistent level of service.
Sharp DX was created to reduce that complexity. It brings together Sharp’s capabilities across IT, digital workplace, cloud, cybersecurity and managed services, so customers can work with one partner to plan, deliver and run change at scale across multiple markets.
One brand, built on real delivery capability.
To underpin the Sharp DX proposition, Sharp is investing further in strengthening its European Technology Support Centre in Warsaw. The centre already supports customers 24/7 in nine languages, and Sharp plans to double resources within the next two years - reinforcing a scalable foundation for consistent, high-quality service delivery across the region.
That operation backbone is matched by recognised platform expertise. Sharp DX has secured all six Microsoft Solutions Partner designations within the Microsoft AI Cloud Partner Program, spanning Security, Modern Work, Business Applications, Digital & App Innovation (Azure), Data & AI (Azure), and Infrastructure (Azure).
For customers, this breadth means a partner that can support identity and security, productivity, cloud migration, data strategy and AI adoption in a joined-up way - without stitching together multiple specialist suppliers.
From IT supplier to managed service partner for end-to-end transformation
With Sharp DX, Sharp is moving beyond the traditional role of IT seller or systems integrator to be a pan-European Managed Service Provider, designed for organisations that want a trusted partner able to deliver consistent outcomes across countries, departments and technology stacks.
Under Sharp DX, customers get a services model built on clear accountability and operational ownership - from designing the roadmap to running day-to-day services. Backed by Sharp’s global heritage and delivered through a consultative approach, Sharp DX helps connect frontline IT performance (security, availability, user experience) to longer-term transformation goals.
Sharp DX is the backbone of Sharp’s future in digital experience and AI-powered customer value. It represents how we are evolving to help organisations modernise, secure and transform their operations, while unlocking new levels of efficiency, resilience and innovation. By bringing together deep technical expertise, local delivery and pan-European scale, Sharp DX enables us to support customers wherever they operate, with solutions that are built for today’s digital economy and tomorrow’s opportunities.
AI-ready transformation
AI is quickly moving from experimentation to execution and that changes what organisations need from their IT and digital workplace foundations. To put AI to work safely and at scale, businesses need more than tools: they need secure identities, governed data, resilient infrastructure, and an operating model that can support continuous change.
Sharp DX is built to help customers take that step. With capabilities spanning security, business applications, data & AI and infrastructure, Sharp DX supports the full AI journey - from strengthening cyber resilience and modernising the workplace, to building cloud-native platforms and deploying AI-enabled business solutions in a controlled, compliant way.
What this means for customers
Sharp DX is designed for organisations that want less fragmentation, more accountability, and a clearer path from strategy to delivery. With Sharp DX, these organisations will:
• Have a stronger and more secure IT foundation across users, devices and systems
• Modernise the digital workplace and improve employee experience
• Scale cloud and managed services across countries with consistent delivery
• Turn data into insight and put AI to work in practical, governed way
A practical way to start
If you’re exploring how to prepare your environment for AI-enabled ways of working - from security and governance to data, infrastructure and adoption - a strong first step is understanding readiness and gaps.
Start with a Copilot readiness assessment from Sharp DX – a practical engagement to identify the security, data, governance and adoption steps needed before scaling Copilot.
Sharp DX has been built to help organisations run securely today and transform confidently for what’s next. With proven delivery capability across markets, a growing pan-European operations backbone, and new offers built for modern cloud, cybersecurity and regulated environments, Sharp DX is ready to turn digital ambition into measurable outcomes – at scale, across Europe.
For more information, please visit Sharp DX | Sharp
